Buck Creek Taxidermy & Tannery
Buck Creek Taxidermy & Tannery needed a complete digital transformation to showcase their craftsmanship, attract new clients, and increase online visibility. This included a fully custom, responsive Next.js website, integrated Google Analytics for insights, and a professional Google Business Profile to enhance local search presence.
Project Overview & Challenges
Buck Creek Taxidermy is renowned for its exceptional craftsmanship, creating stunning, lifelike mounts that reflect years of expertise. However, their online presence was minimal—limited to word-of-mouth referrals and a basic Facebook page—making it difficult for potential clients to discover their services. This lack of visibility meant that many high-value customers were simply unaware of the quality and range of Buck Creek’s work, creating missed opportunities for growth.
The Challenge: design and build a professional, fully custom digital presence that not only reflects the artistry and quality of Buck Creek’s work but also increases discoverability, builds trust, and encourages prospective clients to reach out. Every aspect—from visuals and layout to content strategy, analytics tracking, and local search integration — was carefully crafted to showcase their expertise, highlight unique offerings, and drive measurable results. The goal was to turn casual visitors into engaged prospects and ultimately, loyal customers.
The Solution
I led a comprehensive digital solution, combining website development with Google Analytics integration and local search optimization. The fully custom website was built with Next.js and Tailwind CSS, hosted on Vercel for optimal performance.
- Google Business Profile: Improves search visibility and trust.
- Custom Website Development: Highlights Buck Creek’s craftsmanship.
- Optimized for Search: Pages are designed to rank higher on Google, helping potential clients find Buck Creek quickly and easily.
- Tested Performance: Fast-loading pages keep visitors engaged, reduce frustration, and improve the chance they’ll explore more of the site.
- Google Analytics: Google Analytics provides insights into what visitors do on the site so we can improve their experience and drive more inquiries.
- Proven Security: A secure website with SSL and automated updates protects customer information and builds trust in your brand.
Google Business Profile Setup 🌐
A fully optimized Google Business Profile improves local search visibility, builds trust, and showcases reviews, updates, and offerings.
- Appear prominently on Google Search & Maps
- Collect and display customer reviews
- Share updates, events, and offers directly on Google
- Track how clients discover and interact with the business
Custom Website Development 💻
Google Analytics Integration 📊
Google Analytics provides insights into visitor behavior, engagement, and what drives inquiries.
- Identify pages that attract and engage visitors
- See where visitors come from: search engines, social media, or referrals
- Track conversions and inquiries
- Adjust strategy based on real performance data
SEO & Local Optimization 🔍
Pages were optimized with meta titles, descriptions, schema markup, and local SEO techniques.
- Meta optimization for better click-throughs
- Schema markup for rich results
- Local SEO: keyword targeting and maps integration
- Open Graph & Social Previews
- Continuous monitoring using Analytics
Next.js + Vercel ⚡
Next.js with Vercel ensures fast, secure, and scalable performance with smooth navigation.
- Lightning-fast page loads
- Optimized code & images
- Global CDN for high traffic
- Zero-downtime updates with SSL
Performance & Page Speed ⚡
Every website is optimized for speed and performance. Using Google PageSpeed Insights, pages are fast on desktop and mobile, improving user experience, SEO, and conversions.
- Faster load times: Reduces bounce rates and keeps users engaged.
- Better SEO: Google favors fast websites.
- Mobile-friendly: Smooth performance on phones and tablets.
- Improved conversions: Encourages users to explore and reach out.
These optimizations ensure Buck Creek’s website is beautiful, functional, fast, and ready to grow the business online.
WEBSITE LAUNCH
“Evan did an incredible job making a site that really captures my business. It looks professional, and I’ve already gotten new inquiries.”
— Robert Carmicle, Buck Creek Taxidermy
Contact Me
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